Growth-hacking isn’t about quick wins and shortcuts, although they exist. In this course, we’ll cover the six-step growth hacking framework, how to measure user retention for your business, how to increase engagement and retention, and a bunch of case studies.
Product Marketing is the sum of activities involved in making products and services appealing, desirable and accessible to consumers. Product marketing covers the '7 Ps' of marketing, namely product, pricing, place, promotion, physical environment, process and people. Product marketing should not be mistaken with product management which goes beyond marketing to include other functions such as product design and production.